Linkeo, the go-to marketing agency for small businesses
Comprehensive Marketing Plans for Local Businesses
We offer a wide range of inbound marketing services designed to empower your business’s success.
Linkeo is a marketing agency that focuses on helping small businesses strengthen their online visibility and boost their turnover.
With a proven, holistic approach, we'll design customised marketing solutions for your company.
It's not easy to grow a small business. But a professional marketing agency can cross some big items off your to-do list.
A powerful online presence is essential. Prospects are going to look for you on Google, where they’ll compare you to competitors. If your website is mediocre or if you don’t even have one, they’ll pick some other company over you. So you need a clear marketing strategy—a sleek, up-to-date website, excellent content, and shareworthy social media posts... But all this takes time.
If your plate—and inbox—are already full, the best thing you can do is hire a marketing agency. One who specialises in website creation and SEO for small businesses.
A marketing agency will help you identify your company’s main challenges, and from there, design an effective digital strategy.
Perhaps you’re not sure which services and marketing levers will be best for your company.
That’s where a marketing agency comes in. They can help you create a high-performance strategy to maximise profits.
A marketing agency will manage your online presence and ad campaigns so you can focus on your business.
Using Stats to Optimise Your Communication and Marketing Campaigns
A marketing agency has many hats—from SEO and social media to inbound marketing and marketing automation. But to get you leads, you need to know what works so you can choose the right levers for your company.
At Linkeo, we offer personalised reports so you can see exactly where your money is going.
If you aren’t satisfied with the results of any one avenue, we can adjust your campaign and budget to invest in services that will bring you closer to your goals.
Why should I choose a marketing agency like Linkeo?
Not sure what kind of marketing agency you’re looking for? Perhaps you’re torn between hiring a freelancer or outsourcing the various aspects of your digital strategy to several different sub-contractors.
When you choose a marketing agency like Linkeo, you have the advantage of streamlining your entire campaign. We’re a one-stop shop for all your services—SEO, pay-per-click, web design, social media marketing—we do it all.
And we’ll even set you up with a dedicated expert who will oversee your entire strategy. This ensures seamless communication between the different teams on your projects.
And you’ll save so much time working with a single service provider.
8 Powerful Marketing Strategies for Small Businesses
Through a series of proven techniques, a marketing agency knows how to attract your ideal customers.
Here are 8 strategies for setting your small business on the right track.
Build Your Brand
If you want your clients and prospects to get to know your small business, you need a clear brand identity.
A marketing agency like Linkeo can help you create a brand image that’s true to your company values.
Once you’ve approved the final product, you’ll want to feature it on all your media platforms. This includes your business cards, advertising, website, email signature, social media pages, and more.
Know Your Clients
There is no one universal marketing strategy. Each company has a different niche and this means you need to adapt your plan to match your needs.
But before you decide on an approach, you need to have a clear understanding of who your target clients are.
It starts with a few simple questions:
- What is their demographic profile?
- How old are they?
- Where do they live?
- What online services do they use?
- How do they look for their products?
- Why would they need my products or services?
By creating an ideal customer profile, you can devise a comprehensive marketing strategy, focussing on the most effective channels and best practices.
Build a Website
A website is like a business card for your company. It’s the first thing your prospects will see when they type your name in Google. This is your chance to make a good impression.
At the foundation of every marketing plan is a website. Companies can use their website to give their clients more information, attract free traffic via search engines, draw in prospects from their social media pages, and establish themselves as leaders in their field.
If your business doesn’t have a website yet, Linkeo can set you up in a flash. That’s what fabulous marketing agencies are for.
Tap into the Power of Organic SEO
Prospects are infinitely more likely to click on your site when you land on the first page of search results.
Since Google algorithms change constantly, you need to make sure your website stays optimised for SEO.
And with 20,000 websites and counting, Linkeo is the SEO agency you’re looking for.
Get on Google My Business
For artisans, retailers, and other small businesses, Google My Business is extremely effective at attracting local prospects. When you’re listed on GMB, you’ll appear on Google’s first page whenever a potential client searches for your products and services within your catchment area.
Your clients will also be able to leave reviews on your page. Positive reviews translate into more credibility with your future clients and prospects.
So don’t forget to ask your clients to leave a review after they’ve enjoyed your products or services. Reviews and ratings will influence your ranking on the GMB algorithms.
Take Advantage of Facebook Ads
A Facebook Ads campaign is one of the best ways to target a specific group of users. You can narrow down your audience using demographic details like age, gender, location, and/or user behaviour like interests and online habits.
A Facebook Ads campaign is easy and relatively inexpensive. It’s perfect if you’re looking to reach a maximum number of prospects in a short time. As the first-choice marketing agency for small businesses, Linkeo can set you up with a cost-effective Facebook Ads campaign.
Build Customer Loyalty with a Newsletter
As a digital strategy, email marketing offers several advantages. It’s an inexpensive, user-friendly way to reach a high number of customers fast. Plus it comes with automated features to reduce your workload even more.
Minimise unsubscribes by creating compelling and relevant content that matches your brand.
If you’re in a competitive SEO market, you can buy your top spot on Google through an SEA pay-pay-click ad campaign.
When it comes to visibility, a high ranking on Google is key. And with Google Ads, you significantly increase your chances of appearing in the first few results.
Although Google Ads is more expensive than SEO, it is a powerful marketing tool. It can help your prospects find you when they search for your products and services on Google.
If you’re an artisan, retailer, or small business owner, Linkeo can set you up with a brand-new website and stellar online presence.
Discover how a marketing agency can help you strengthen your visibility and maximise profits. Contact Linkeo to request a quote or market study for your company.